Beauty Within (Rebrand)
Beauty Within is a 2 million+ following YouTube channel that educates and inspires audiences worldwide on beauty and wellness. To celebrate their 5 year anniversary, and align their branding to match their growth and evolving content, I helped execute a rebrand. This included redesigning and repackaging the brand identity (logos, youtube + social media graphics, color and typography) as well as overseeing the new visual tone across all their platforms.
Service
Identity & Branding
Graphic Design
Client
Beauty Within
Year
2022
The concept boasts a signature peony logo in full bloom, with a bold hue of pink that contrasts the previous youthful, bright colors. In an era where popular brands were all going sans serif, I designed the new Beauty Within branding to align with their timeless and feminine energy.
5 years of Beauty Within
When the rebrand was complete, I designed new branded assets including an updated Youtube banner, Podcast album cover, and an animated collage video to look over the last 5 years, and celebrate the upcoming new era of Beauty Within.
I animated a collage video as part of the rebrand launch, highlighting the past 5 years of Beauty Within milestones and setting the ground for new growth.