Wellbeing Elder Home Care Services
For this project, I had the opportunity to work with a licensed health assistant on her brand identity for 'Wellbeing Elder Home Care'. Based in Sydney, Australia, she delivers personal assistance in the homes of her patients, from cooking and daily life needs to home maintenance such as cleaning and gardening.
The goal was to help grow her local client list by gaining the attention of adults between 40s and 50s with aging parents at home who could benefit from her service packages. I focused on creating a brand image with clear messaging and strong sense of approachability.
Service
Brand identity
Client
Wellbeing Elder Home Care
Year
2024
Human connection
As this is a brand focused on people, I wanted to give it a graphic logo that can instantly communicate a sense of human support and connection. I felt like this kind of straight-forward imagery also resonates more with an older generation. The final logo was kept clean and professional to emphasize a feeling of trust and reliability.
Comforting palette
I used clean and bright colors inspired by nature, with orange to draw attention, contrasted with greens for comfort and ease. To emphasize, each of the colors are named after a natural healing element of the Earth.
